Kloshu App & Website Review: What It Is and What You Need to Know

Kloshu

What Is Kloshu?

Kloshu describes itself as a global fashion marketplace and social network. The marketplace side lets people list and buy clothing, shoes, watches, bags and accessories — new, vintage, or pre-owned. The social side is a short-video feed where sellers and shoppers post outfits, thrift finds and styling content, similar in format to a TikTok-style feed but built around fashion commerce rather than general entertainment. The two are meant to work together: a video can lead a buyer straight to a listing, and a listing can be discovered through the video feed as well as through search.

Kloshu case study

Kloshu Website vs Kloshu App: What's the Difference

kloshu.com is the marketing and information site — it explains what Kloshu is, who it's for, and which countries it serves, and links out to the Android app. It is not where the actual buying and selling happens. The transactional product — browsing listings, messaging sellers, uploading items, using AI photo search and watching the video feed — lives inside the Android app, which is what most of this review focuses on. As of this writing there is no iOS release; Android and the web are the two ways in.

Key Features in the Kloshu App

AI-Powered Photo Search

The feature Kloshu leads with is AI photo search: instead of typing a description, a shopper photographs an item — or uploads a screenshot or inspiration image — and the app returns visually similar listings from the marketplace. This is aimed squarely at fashion's biggest search problem: clothing, shoes and accessories are hard to describe precisely in text, but easy to recognise visually. Whether a photo search actually returns relevant matches depends on how well the underlying catalogue is tagged and how many listings exist in a given category, which is worth testing directly with a few real photos rather than taking on faith.

For Buyers

• Browse clothing, shoes and accessories by category, for men, women and kids.
• Filter listings by category, brand, style and other attributes.
• Save items to a wishlist for later.
• Message sellers in-app to ask about size, condition, shipping or price.
• Review product photos, descriptions and seller information before buying.

For Sellers

• Create listings with photos, a description and a price.
• Reach buyers browsing the marketplace or using photo search.
• Manage buyer conversations through in-app messaging.
• Edit listings and respond to offers.
• Use optional promotional features to increase a listing's visibility.

Social Video Feed

Alongside the marketplace, Kloshu has a short-video feed where users post outfits, thrift finds and styling clips. A recent update added product tagging inside these clips, which is the piece that turns a video into a shoppable post rather than just entertainment — tap a tagged clip and go straight to the listing behind it.

Is Kloshu Safe to Use?

Kloshu includes the safety features that are now standard for resale marketplace apps: users can report or block other users and listings, account verification is built in to support trusted interactions, and messaging happens in-app rather than forcing an early exchange of phone numbers. According to the app's Google Play data safety disclosure, data is encrypted in transit, users can request that their data be deleted, and the app may collect and share information such as location, app activity and device identifiers — details worth reading in full in Kloshu's own privacy policy before signing up, as with any marketplace app.

The same general-purpose advice that applies to any peer-to-peer marketplace applies here: verify condition and photos before paying, keep communication inside the app where there's a record of it, and be cautious about any request to move a transaction off-platform.

Which Countries and Categories Does Kloshu Support?

Kloshu is built as a global marketplace rather than a single-country app. Its website lists supported markets across Africa (including Kenya, Nigeria, South Africa, Ghana, Ethiopia, Tanzania, Uganda, Morocco and Rwanda), Europe, Asia, North America and South America, alongside categories spanning streetwear, sneakers, vintage clothing, designer fashion, everyday wear, and thrift or pre-owned clothing for men, women and kids. In practice, listing density will vary a lot by market in the early stages of any new marketplace — a search in a market with fewer active sellers will naturally return fewer results than one in a market with more.

Kloshu vs Other Marketplace Apps in Kenya

Kenyan shoppers already have general classifieds apps like Jiji and OLX, and general online stores like Jumia, none of which are fashion-first or built around visual search. Kloshu's positioning is narrower and more specific: it treats fashion resale as its core category rather than one category among many, and it pairs that with a discovery method — photo search plus a shoppable video feed — that general classifieds apps don't offer. Whether that's an advantage for a given shopper depends on whether they're specifically looking for clothing, shoes or accessories, versus browsing a wider range of goods.

Is Kloshu Free to Use?

The Android app is free to download and contains ads, with optional promotional features available to sellers who want extra visibility on a listing. That's a fairly conventional model for a marketplace app — free core functionality, monetised through ads and optional paid promotion rather than a subscription or a hard paywall on basic buying and selling.

Current Status: What's New in Kloshu

Kloshu is an early-stage, actively updated product rather than a mature app with years of iteration behind it — worth knowing going in, since listing volume and response times in any new marketplace grow as the community using it grows. Recent updates listed on Google Play include live support, a streamlined product listing flow, product tagging inside social clips, and general user experience improvements and bug fixes — the kind of iteration you'd expect from a team actively refining a recently launched app rather than one running on autopilot.

Who Should Use Kloshu

• Buyers specifically hunting for clothing, shoes, watches or accessories — new, vintage or pre-owned — rather than general goods.
• Sellers clearing out a closet or running a small fashion resale side business who want a fashion-specific audience rather than a general classifieds crowd.
• Anyone who prefers browsing a video feed and searching by photo over typing keyword searches.
• Early adopters comfortable using a newer app where listing volume is still growing in some markets.

How to Get Started with Kloshu

1. Install the app from Google Play (search "Kloshu: Buy & Sell Fashion") or visit kloshu.com on the web.
2. Create an account and complete the verification steps offered in-app.
3. As a buyer: browse by category, filter by brand or style, or use the camera icon to search by photo.
4. As a seller: photograph the item, add a description and price, and publish the listing.
5. Use in-app messaging to agree on condition, price and delivery before completing a sale.

Frequently Asked Questions About Kloshu

Quick answers to the questions people most often ask before trying the app.

• Is Kloshu available on iPhone? Not currently. Kloshu is available as an Android app on Google Play and as a website at kloshu.com; there is no iOS app at the time of writing.
• Who built Kloshu? Kloshu is built and maintained by Qaribuhub Solutions LTD, published on Google Play under the Gold Brains developer account, with app support handled through apps.qaribuhub.co.ke.
• What makes Kloshu different from Jiji or Jumia? Kloshu is fashion-specific rather than general classifieds, and adds AI photo search and a shoppable short-video feed as discovery tools alongside standard category browsing and search.
• Is Kloshu free to download and use? Yes, the app is free to install and contains ads, with optional paid promotion available to sellers who want extra visibility on a listing.
• How does the AI photo search work? You photograph an item or upload an image, and the app returns visually similar listings from the Kloshu marketplace, rather than requiring a typed keyword search.
• Is it safe to buy and sell on Kloshu? Kloshu includes reporting and blocking tools, account verification features, and in-app messaging. As with any peer-to-peer marketplace, buyers and sellers should still verify listings, keep communication in-app, and be cautious about moving a transaction off-platform.

The Bottom Line

Kloshu is a focused answer to a real gap: a fashion-first marketplace with a visual, photo-based way to search, plus a social video feed that doubles as a discovery channel. It's early — listing density will still be building in some markets, and there's no iOS app yet — but the core idea, pairing AI photo search with fashion resale, is a sensible bet for the category. If you're specifically shopping or selling clothing, shoes or accessories, it's worth a look alongside the general marketplace apps already on your phone.