What's the difference between this and just buying software off the shelf?
Ready-made software (like generic accounting or CRM tools) is built to suit thousands of different businesses at once, so it's often a compromise — missing a feature you need, or cluttered with ones you don't. Custom software is built only around your business: your exact workflow, your staff roles, your reports. It costs more upfront than a subscription tool, but it fits properly and grows with you instead of around you.

